The Story.
Phoenix Flame - The initial idea
Paraffin wax being exceptionally easy to melt and form (due to its low melting point of
46 and 68 °C (115 and 154 °F), represents a material with endless possibilities for creating candles of all shapes, sizes and colors.
What about creating a candle for general environmental awareness – a symbol for sustainability. Of course, recycling candles alone won’t save our climate.
But as objects to be found in many households they do have a symbolic effect, reaching customers on an emotional level and sensitizing them about our climate.
See the first ever hand-made Phoenix Flame Prototype in the following video:
A Sustainable Business Concept
A recyclable candle is one thing – but what about developing a sustainable business concept?
Candles are among the top items associated with relaxation and well-being.
What about using the horizontally burning candle as a “personal” timer, guaranteeing
30 minutes of complete peace of mind? Especially in a society suffering from a dramatically
increasing number of burn-outs, depression and stress, we feel that we need to make sure that quality time with family & friends is not left behind!
By adding a web-based application that is connected to the Phoenix Flame by a Near-Field-Communication (NFC) sticker,
we introduce a so-called PERSONAL MOMENT CREATOR.
Whether you want to relax, get motivated or reflect, the Phoenix Flame cycle will
let you schedule your personal moment just as you like it, creating your “custom” atmosphere!
Our Vision - DeLIGHTing the world through candle light.
See in the following our vision to contribute our tiny part for making this world worth living in for everybody!
1. Light for everybody - Electricity in exchange for personal time!
According to the World Bank in 2018 about 89% of the world's population has now access to electricity.
This number seems impressive, especially regarding the fact that in 1990 this number was at about 72%.
However, there are still up to 850 million people the majority
living in sub-Saharan Africa who do not have access to proper electricity.
Additionally, approximately 2.8 billion people (energyeducation.ca) still rely on burning of coal, wood or other biomass,
resulting in indoor and outdoor air pollution (4 million people die each year from illnesses in correlation with air pollution
from burning these fuels, according to the United Nations Foundations).
What are possible solutions?
A promising approach for providing especially rural areas and households that are hard to reach with sustainable electricity,
are so-called "off-grid solutions" (irena.org).
With for example solar home systems as an isolated power source a low-cost solution for energy access for
especially rural areas could be guaranteed (climateinvestmentfunds.org).
What can we do?
Not every service in this world can be equally valued in our present economy.
Understandably, one might say, the focus of governments and investors has been on providing highly-populated urban areas and
major industries with stable and sustainable energy (see link) having here a greater and more cost-efficient impact.
But shouldn't everyone have the right to read a book at night, to study when the sun has already set or to simply cook without producing dangerous gases?
In order to also think of the people not belonging to a majority but also wanting to be part of our electrified world,
let's take matters into our own hands.
What if every time you light a candle and start the Phoenix Flame cycle (see product description) you save some electricity for
someone who really needs it?
With every 6.30h (complete Phoenix Flame cycle) that you reserve for your personal quality time, we will make sure that someone in
this world receives sustainable, clean energy!
2. You are not alone - Preserving emotional bonds in times of social distancing!
The COVID-19 pandemics - We currently live through difficult times. Many of us are no longer allowed to move freely and especially
seeing friends and even family can be dangerous in these times.
To nevertheless connect with each other, let’s share a personal relaxation moment either at home or present our dearest with
their little portion of custom happiness.
With our special customer surprise service, we allow you to design a custom, personalized candle (with custom scent, color,
and digital content e.g. specific Spotify playlist) for your dearest.
During times of social distancing a little warm something, can cheer anyone up!